Street vendors display Indian National Flags ahead of Independence Day, in Delhi
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Street vendors display Indian National Flags, or Tiranga, along a roadside in Delhi, India, ahead of Independence Day on 15 August.
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Navin Shah discusses film marketing, sequels and growing movie budgets
2007 mentioned in descriptionWatch on YouTube ↗
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Navin Shah, former CEO of P9 Integrated, discusses the changing scale of Indian film production and marketing in a 2007 interview at FICCI. He says stronger marketing can extend a film's commercial life and points to films such as Krrish, Dhoom and Don as examples of franchises with sequel potential. Shah also discusses how successful films can lead to larger budgets for subsequent installments. He explains that increased investment can allow filmmakers to make bigger productions. Navin Shah, former CEO of P9 Integrated, speaking in an interview at the FICCI event in 2007, says: “Films are being made on a larger scale, and the marketing is also getting much better, so what has happened is that the life of a film has increased. For example, people are thinking about making sequels to Krrish
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