From the archive record
Vivek Oberoi looks really red in this ad campaign. Bollywood actor Vivek Oberoi talks about endorsing products, alcohol and tobacco. On the sets of Fresh Fizzy ad campaign he explains the concept of the ad campaign. He also talks about media and actors and their relationship, marketing through ad campaigns and endorsements. Vivek Oberoi: Media is important. Same way actors and actresses are important for the media. It a symbiotic relationship. How will the two survive without each other. It's a mutual relationship. Yeah we grow together, we exist together. It's a known fact. I mean I've been very honest. I've been known for my honesty. So I will say that the media and the film fraternity are symbiotic. They grow with each other. They help each other to increase their popularity... This fo