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Sameera Reddy: Jewellery is something all Indian women aspire to be associated with, we've grown up with it and I am happy that the association is there, it is priceless and the Gitanjali Group is associated with the best names in the industry so as much as my name can act to Riwaaz, I am proud to be associated because of all the names they're associated with. Riwaaz is a traditional brand but it also is a glamorous brand. The first thing I asked myself before endorsing any brand is whether the brand is suitable for my personality, and what I can give to the brand, Riwaaz is special because it is a very affordable brand.
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