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Tawhid Abdullah, MD Damas: "When he puts his picture next to my company name, it's adding value to me. People will not look at the design of the ring, but they will look that we can trust. He's not going to wear a diamond ring, but the jewellery is indirect marketing." Amitabh Bachchan on his company AB Corp and doing brand endorsements: "I have a contract with the company. Company share-holders asked me what assets I have, so we can earn from you. I explained that I am Amitabh Bachchan and this is Jaya Bachchan. We are actors, we wlil do films and endorsements so that the company remains alive, and makes profit. The Art of Beauty. Vikram Phadnis speaks at his fashion show: "My association with Damas has been for a long time. I am the stylist for all their campaigns. Tonight, since it's an
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