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A showroom of Fabindia at GK M Block in New Delhi. One can also see customers getting in to buy the clothes. Fabindia’s history is worth a story by itself. Founded in 1960 by John Bissell to market the diverse craft traditions of India, today FabIndia has established itself as a popular Indian brand. With stores across India, the chain is famous for promoting handlooms and various native fabric arts like silks, Indigo, Khadi, Kalamkari, and other indigenous crafts. The brand has also expanded into furniture, ready to eat food and cosmetics that claim to contain natively grown ingredients without any harmful chemicals. Fabindia is not only big in India, but has stores across the world including large boutiques in Italy and the USA. Source: officechai.com/ This footage is part of the broadca
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