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Says Vadilal spokesperson Mr. Patel: "Today we are the number two ice cream brand in the country, as far as the sales are concerned. It's not growing rapidly, not everyone is trying to project the new entrants, definitely not but yes it's growing about 10 to 15 percent annually. What we have observed in the last few years is whenever a new entrant comes in and there is a lot of focus on this particular product segment because of the high advertising levels and the amount of money spent on advertising by the new entrants so what happens to this particular product segment for that particular period sales do go up and whenever a new entrant comes in what we see is our sales also grow up." This footage is part of the broadcast stock footage archive of Wilderness Films India Ltd., the largest c
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