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Booming saree sales during Karva Chauth - A saree shop doing good business in New Delhi, India. Karwa Chauth or Karva Chauth is celebrated on the fourth day of the night of Ashwin, which is also called Karthik according to some calendars. It is a festival observed by married women in North India. It involves the tradition where the women folk keep a fast without food or water for the entire day for the long life and well being of their husbands. The fast begins from the morning of Karva Chauth and married women stay without food and water throughout the day. The important ritual involves the worshipping of "Karvas" small spherical clay pots with symbols of marriage and sweets. They are later exchanged with other married women. The elderly woman of the family then narrates the legend of
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