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Shah Rukh Khan appeared as the guest of honour at a major brand revamp event for Shoppers Stop in April 2008 in Mumbai. Shah Rukh Khan: "I am pleased to be here for the glorious moment for Shoppers Stop and wish them good luck in their endeavour". He endorsed the retail chain's new "bridge to luxury" positioning, highlighting that the brand was aiming to offer a wider range of international and premium fashion to the Indian consumer and which is always wanting to innovate, I am here because I have belief and happiness in being associated with someone with a vision. Presenting a new recyclable shopping bag which is one innovative business technique.
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