Indian designer Ritu Kumar puts up a great show at Wills Fashion Week, in Mumbai

From the archive record

Models including Bollywood actress Deepika Padukone, present the collection of designer Ritu Kumar at Wills Fashion Week in Mumbai. Ritu Kumar is the largest & most respected designer-wear brand in India today. Since 1969, it has developed a unique style of its own, reflecting the ancient traditions of Indian craftsmanship in a contemporary vocabulary. Mrs. Kumar’s understanding of ancient designs and the innovative use of traditional crafts has created a new classicism. Today the company is renowned for its distinctive use of colors, quality of fabrics, intricate embroideries and a gloriously rich Indian aesthetic. Since the company was built on patronage of craftspeople, it has made a significant impact in creating employment in underdeveloped areas. Over the years it has patronized seve