Hidesign, Dior and Zodiac stores in a South Delhi mall

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People shop at various brands like Hidesign, Dior and Zodiac at Select Citywalk Mall in South Delhi. Indian consumers today are spoilt for choice like never before. The explosion in the number of choices has prompted consumers to turn choosy. Now consumers are less likely to stay loyal to a brand unless it has something special to offer. Christian Dior SE, commonly known as Dior, is a French luxury goods company controlled and chaired by French businessman Bernard Arnault, who also heads LVMH – the world's largest luxury group. Dior itself holds 42.36% shares of and 59.01% voting rights within LVMH. Founded in 1946 by the eponymous designer Christian Dior, today the company designs and retails ready-to-wear, leather goods, fashion accessories, footwear, jewelry, timepieces, fragrance, make