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I wouldn't call it traditional jewellery. it is traditional but also modern. I am happy to launch Art Karat. It is very classy. Jewellery has become a very precious thing now. You're scared to travel with it. This jewellery - you can travel to England with it. You will feel bad. You won't die if you lose it. You say is an investment, but we don't sell our jewellery till we come into a very bad time, so it is more of an adornment. You keep it in the locker most of the time. At weddings, you pull it out. Sharmila Tagore arrives in a sedan and visits an Art Karat jewellery store in Bombay, and tries on a bangle and ear-rings. She also comments and reviews on the entire collection. "Very nice. He's surrounded with pretty things, for pretty people." "It's a happy business unlike any other." Jew
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