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Famous Indian theatre personality and an ad filmmaker Alyque Padamsee speaks on the event of his book launch "A double life". On this event, while speaking up standing on the stage he says," I have to inform you that you have 24 hours to live so I said that's the good news Oh my god what's the bad news. He says that the bad news is I was supposed to phone you yesterday. Right, what's the good news, the good news is after 7 years I finally finished the book which David Davidar somewhere in the audience almost twisted my arms and what's the bad news is that starts with another. You know I thought perhaps I should really talk about the theatre. ashok has talked about my marketing, advertising career." Padmashree Alyque Padamsee is a multi-faceted genius who wears 3 hats. One, as the Brand Fa
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