Famous laddoos of Kanpur: Thaggu ke Laddoo

From the archive record

There’s a Story behind every unique activity done and mostly a successful marketing gimmick behind every famous and growing organization or retail outlet which works independently. Mattha Pandey alias Ramavtar is one such Marketing genius who came up with very interesting and negative tag line to his sweets which became extremely famous and made his shop or retail outlets name etched in customers memory. “Thaggu Ke Laddu” is the name given to one of the most famous sweets retail outlet in Kanpur with a catchy tagline “Aisa koi saga nahi, jisko humne thagga nahi”. Such taglines are one of those which keeps you thinking why such?, why such a tagline?, what might have entered the mind of such a brilliant marketeer to come up with such a fantastic idea .The reason will take you back in past, 7