S.Oliver store at Select citywalk, New Delhi

From the archive record

s.Oliver is a family-owned German fashion company located in Rottendorf, Bavaria. The company sells apparel, shoes, accessories, jewellery, fragrances and eyewear. The company was founded in 1969 by Bernd Freier (who is also its current CEO) as a small boutique in Würzburg with only 25 square metres of floor space, named Sir Oliver after the hero of Charles Dickens novel, Oliver Twist. To reflect the spirit of the times, the 'Sir' was added to the name in homage to the London fashion scene and to add international flair to the boutique, as the British capital's most successful gentleman's outfitters also featured a 'Sir' in their names. The various departments, from design to marketing, from human resources to logistics and distribution, are all located at the company headquarters in Rotte