Olympic Torch Relay Athens 2004 comes to New Delhi

From the archive record

The Olympic Torch Relay was coming to New Delhi, India as part of the 2004 Athens Olympic Games. As the only agency short-listed to plan and coordinate all aspects of the one-day India-leg of the Olympic Torch Relay, the task at hand was to set up the entire 30 km long relay route including branding, viewing posts for spectators, celebrity coordination and security. 300 celebrities were coordinated for arrival at their respective relay positions in a manner so as to avoid extended waiting time for the celebrities by slowing down or speeding up their cars accordingly, depending on the arrival of the Torch for their respective leg of the relay. Extensive branding was done along the route and the entire setup was accomplished within the limited time constraints by deploying ten times the usua