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Government oranised media campain underway at Nicobar Islands. The Press Information Bureau, Ministry of Information and Broadcasting, Government of India has developed the concept of Bharat Nirman Public Information Campaign, a media outreach strategy to disseminate information to the targeted beneficiaries focusing on the flagship programmes of the Govt. of India. This strategy combines information dissemination and demonstration of the benefits at the doorstep of the beneficiaries, particularly in the rural areas. Bharat Nirman Public Information Campaign is designed as a more inclusive tool of informationdissemination and envisages direct contact with the Aam Aadmi. The campaign seeks to empower ordinary citizen particularly from the rural areas with knowledge of the flagship programme
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