From the archive record
A wide range of t-shirts, shirts, jeans, and trousers are available in the Colorplus apparel shop in different sizes and colors. Relaxed and informal corporate dressing in India was largely the domain of synthetic blends till ColorPlus arrived on the scene in 1993. Before ColorPlus clothing paradigms changed the way Indians dress for work and business, one shunned cotton garments for lack of an elegant crease. They looked scruffy within a few hours. Cottons shrank too. Their colours ran and faded after a few washes. ColorPlus foresaw the role of a sartorial pioneer for itself in changing all these traditional traits of cotton clothing forever. Its remarkable success in reinventing cotton-based dressing for work (and off it) has made it a remarkable sartorial pioneer. ColorPlus is the brain